The VarsityFlex
Designed to embody the fierce pursuit of athletic excellence, The VarsityFlex is bold yet refined, crafted for those who demand performance without compromising on style. Whether you're training hard, racing at the regatta, or heading out for the day, this strap is built to keep up and stand out.
Made from thick, high-grade silicone and finished with a premium stainless steel buckle, it delivers durability, comfort, and versatility in every setting; from intense workouts to casual daywear. The smart two-tone design adds a sporty edge while maintaining a sleek, sophisticated look.
Compatible with all Apple Watch models (including the 49mm Apple Watch Ultra), the VarsityFlex Strap is your ultimate all-rounder; engineered for sweat, speed, and everyday style.
Features:
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Universal Compatibility – Fits all Apple Watch models and sizes
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Premium Silicone – Soft, lightweight, and sweat-resistant for lasting comfort
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Bold Two-Tone Design – Adds a striking look to your Apple Watch
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Secure Fit – Flexible yet firm to stay in place during training or day-to-day wear
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Available in Multiple Colours – Find the combo that suits your style
Whether you're chasing personal bests or enjoying a weekend event, the VarsityFlex Strap has you covered.
The VarsityFlex
Let customers speak for us
Finding the right strap
What size is your Watch?
You can find the details of your watch engraved on the back including its Model and size. The size will match the above strap options which traditionally there are two options which suit all apple watches.
If you'd like more information, simply head to the settings app on the watch, general settings and within here, you can find all of the relevant details required.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Shipping Information
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Customer Support
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FAQ’s
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Contact Us
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W. Picken | Garmin Strap
5 Stars | TrustPilot
I brought a strap for my new Fenix 9 Garmin watch and the product was so easy to assemble and put on. Brilliant customer service and price to match. Definitely use again.
N. Genders - Garmin Watch Strap
5 Stars | TrustPilot
Brilliant service. Order wrong size but the team sent me the correct size even before I returned the original one. Great product at great prices and customer service brilliant
Jenny C. - Apple Watch Straps
5 Stars | TrustPilot
Brilliant products. Quick arrival. No complaints. Would use again. I bought two Apple Watch straps and am very impressed with the qua
C. Owen | Apple Watch Straps
5 Stars | TrustPilot
These watch straps deliver exceptional quality, unbeatable comfort, and incredible value for money. It looks fantastic on the wrist and is perfect for every occasion—whether you're hitting the gym, swimming, running outdoors, or dressing up for smart and casual events. Very happy with my leather strap for smart events, and the stratoloop for exercising and casual events. Would 100% recommend!
FAQs
Please read our FAQs page to find out more.
How do I replace a watch strap?
Most watch straps are attached using spring bars—small metal pieces that can be removed with a spring bar tool. If your watch has a standard spring bar system, you’ll need this tool to detach the old strap and secure the new one. Some modern straps feature a quick-release mechanism, allowing you to change them easily without any tools.
You can find spring bar tools at The Time Club if required.
Please be aware that we do not fit watch straps and if you're unsure or prefer professional assistance, you can visit a local watchmaker, who should be able to fit most watch straps for you.
How do I know the size of strap I need?
The width and length of the strap are essential for a proper fit. To find the right size, measure the lug width of your watch—the distance between the lugs (the extensions of the watch case). Choose a strap with the same lug width for a secure and comfortable fit.
Still need help?
Apple Watch Size Guide
Watch Sizing Guide
Can I change the buckle?
If you like a buckle on another strap, please contact us directly and our team will be happy to see if this is possible. Buckles are often free to change however, we cannot guarantee on every watch strap.