







The Amethyst
Indulge in the rich elegance of The Amethyst Collection, a premium selection of purple leather watch straps crafted for those who appreciate refined style with a bold edge. Made from smooth calf leather, each strap is finished with expertly crafted smooth edges, a soft nubuck lining, and a sleek aluminium silver square buckle, combining luxury with everyday wearability.
Available in two stunning shades— a violet leather watch strap for a regal and timeless look, and purple leather watch strap for a bold yet versatile statement—this collection adds an air of distinction to any timepiece. With a subtle taper, flat padding, and standard lengths for a perfect fit, The Amethyst Collection blends luxury craftsmanship, durability, and comfort seamlessly.
Upgrade your watch with a purple leather strap from The Amethyst Collection, ideal for those seeking a luxury lavender watch band, a deep purple leather strap, or a chic plum watch strap. Designed to enhance both modern and vintage watches, this collection is the perfect expression of sophistication and individuality.

The Amethyst
Testimonials
Arrived quickly and fits perfectly
— L. Johnson
Just joined the subscription and got two gifts in my first delivery
— S. Ali
Lovely customer service, would recommend.
— J. White
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Shipping Information
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FAQ’s
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Contact Us
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FAQs
Please read our FAQs page to find out more.
How do I replace a watch strap?
Most watch straps are attached using spring bars—small metal pieces that can be removed with a spring bar tool. If your watch has a standard spring bar system, you’ll need this tool to detach the old strap and secure the new one. Some modern straps feature a quick-release mechanism, allowing you to change them easily without any tools.
You can find spring bar tools at The Time Club if required.
Please be aware that we do not fit watch straps and if you're unsure or prefer professional assistance, you can visit a local watchmaker, who should be able to fit most watch straps for you.
How do I know the size of strap I need?
The width and length of the strap are essential for a proper fit. To find the right size, measure the lug width of your watch—the distance between the lugs (the extensions of the watch case). Choose a strap with the same lug width for a secure and comfortable fit.
Still need help?
Apple Watch Size Guide
Watch Sizing Guide
Can I change the buckle?
If you like a buckle on another strap, please contact us directly and our team will be happy to see if this is possible. Buckles are often free to change however, we cannot guarantee on every watch strap.