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Upgrade your Apple Watch with our silicone watch straps, designed for durability, flexibility, and all-day comfort. Whether you're hitting the gym, heading to work, or enjoying the outdoors, these Apple Watch straps are built to withstand sweat, water, and daily wear.
Crafted from high-quality, soft silicone, these straps provide a secure and breathable fit, making them ideal for active lifestyles. With a selection of solid and two-tone designs, you can effortlessly match your style while enjoying the perfect balance of function and fashion.
Key Features:
✔️ Lightweight, soft, and durable silicone for all-day comfort
✔️ Water-resistant & sweat-proof – perfect for workouts & daily wear
✔️ Available in solid colours & stylish two-tone options
✔️ Compatible with Apple Watch models
✔️ Secure pin-and-tuck closure for a perfect fit
The two sizes available cover all apple watches.
All Apple Watch straps attach the same as your traditional straps. We do also provide an apple watch adapter so you can have any watch strap with your Apple Watch!
Please note that this is not an official Apple product and is solely an alternative strap.

The Adventurous Tracker Strap
Testimonials
Arrived quickly and fits perfectly
— L. Johnson
Just joined the subscription and got two gifts in my first delivery
— S. Ali
Lovely customer service, would recommend.
— J. White
Timeline

Finding the right strap
What size is your Watch?
You can find the details of your watch engraved on the back including its Model and size. The size will match the above strap options which traditionally there are two options which suit all apple watches.
If you'd like more information, simply head to the settings app on the watch, general settings and within here, you can find all of the relevant details required.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Contact Us
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FAQs
Please read our FAQs page to find out more.
How do I replace a watch strap?
Most watch straps are attached using spring bars—small metal pieces that can be removed with a spring bar tool. If your watch has a standard spring bar system, you’ll need this tool to detach the old strap and secure the new one. Some modern straps feature a quick-release mechanism, allowing you to change them easily without any tools.
You can find spring bar tools at The Time Club if required.
Please be aware that we do not fit watch straps and if you're unsure or prefer professional assistance, you can visit a local watchmaker, who should be able to fit most watch straps for you.
How do I know the size of strap I need?
The width and length of the strap are essential for a proper fit. To find the right size, measure the lug width of your watch—the distance between the lugs (the extensions of the watch case). Choose a strap with the same lug width for a secure and comfortable fit.
Still need help?
Apple Watch Size Guide
Watch Sizing Guide
Can I change the buckle?
If you like a buckle on another strap, please contact us directly and our team will be happy to see if this is possible. Buckles are often free to change however, we cannot guarantee on every watch strap.