















The Apex
- Size:
- 38-41mm
- Colour:
- Pink & White
Engineered for sport and motion, The Apex is a lightweight, breathable silicone strap designed for peak performance. Its perforated design enhances airflow, keeping your wrist cool and comfortable during intense workouts.
Made from durable, sweat-resistant silicone, it offers a flexible, secure fit that moves with you. The two-tone colour scheme adds a bold, athletic look, while the sturdy stainless steel buckle ensures a reliable fit.
Whether you're training, running, or exploring, The Apex is built to keep up with every move.

The Apex
Testimonials
Arrived quickly and fits perfectly
— L. Johnson
Just joined the subscription and got two gifts in my first delivery
— S. Ali
Lovely customer service, would recommend.
— J. White
Timeline

Finding the right strap
What size is your Watch?
You can find the details of your watch engraved on the back including its Model and size. The size will match the above strap options which traditionally there are two options which suit all apple watches.
If you'd like more information, simply head to the settings app on the watch, general settings and within here, you can find all of the relevant details required.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
-
Shipping Information
Use this text to answer questions in as much detail as possible for your customers.
-
Customer Support
Use this text to answer questions in as much detail as possible for your customers.
-
FAQ’s
Use this text to answer questions in as much detail as possible for your customers.
-
Contact Us
Use this text to answer questions in as much detail as possible for your customers.
FAQs
Please read our FAQs page to find out more.
How do I replace a watch strap?
Most watch straps are attached using spring bars—small metal pieces that can be removed with a spring bar tool. If your watch has a standard spring bar system, you’ll need this tool to detach the old strap and secure the new one. Some modern straps feature a quick-release mechanism, allowing you to change them easily without any tools.
You can find spring bar tools at The Time Club if required.
Please be aware that we do not fit watch straps and if you're unsure or prefer professional assistance, you can visit a local watchmaker, who should be able to fit most watch straps for you.
How do I know the size of strap I need?
The width and length of the strap are essential for a proper fit. To find the right size, measure the lug width of your watch—the distance between the lugs (the extensions of the watch case). Choose a strap with the same lug width for a secure and comfortable fit.
Still need help?
Apple Watch Size Guide
Watch Sizing Guide
Can I change the buckle?
If you like a buckle on another strap, please contact us directly and our team will be happy to see if this is possible. Buckles are often free to change however, we cannot guarantee on every watch strap.