The ChronoFlex
Upgrade your timepiece with the ChronoFlex, a sleek and contemporary silicone strap designed for both comfort and durability. Crafted with a smooth, modern finish, this strap combines style with practicality, making it the perfect addition to any watch collection.
Key Features:
✔ Quick Release Mechanism – Swap your strap effortlessly with built-in quick-release spring bars for easy customisation.
✔ Premium Silicone Material – Soft, flexible, and water-resistant, ensuring all-day comfort without irritation.
✔ Secure Folding Clasp – Designed for convenience, the flat clasp sits comfortably against the wrist while providing a secure fit.
✔ Versatile & Durable – Built to withstand daily wear, making it an ideal choice for both casual and active lifestyles.
Whether you're dressing up for an occasion or keeping it casual, the ChronoFlex ensures your watch remains stylish, comfortable, and ready for anything.
Available in a 20mm option only.
The ChronoFlex
Testimonials
Arrived quickly and fits perfectly
— L. Johnson
Just joined the subscription and got two gifts in my first delivery
— S. Ali
Lovely customer service, would recommend.
— J. White
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Shipping Information
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FAQ’s
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Contact Us
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FAQs
Please read our FAQs page to find out more.
How do I replace a watch strap?
Most watch straps are attached using spring bars—small metal pieces that can be removed with a spring bar tool. If your watch has a standard spring bar system, you’ll need this tool to detach the old strap and secure the new one. Some modern straps feature a quick-release mechanism, allowing you to change them easily without any tools.
You can find spring bar tools at The Time Club if required.
Please be aware that we do not fit watch straps and if you're unsure or prefer professional assistance, you can visit a local watchmaker, who should be able to fit most watch straps for you.
How do I know the size of strap I need?
The width and length of the strap are essential for a proper fit. To find the right size, measure the lug width of your watch—the distance between the lugs (the extensions of the watch case). Choose a strap with the same lug width for a secure and comfortable fit.
Still need help?
Apple Watch Size Guide
Watch Sizing Guide
Can I change the buckle?
If you like a buckle on another strap, please contact us directly and our team will be happy to see if this is possible. Buckles are often free to change however, we cannot guarantee on every watch strap.