The Alpha
Designed for those who appreciate luxury, durability, and timeless style, The Alpha is a premium Saffiano leather watch strap crafted to complement a wide range of luxury watch models. Its distinctive textured surface enhances scratch resistance, ensuring long-lasting elegance while maintaining a refined aesthetic.
Meticulously crafted for both sophistication and practicality, this strap offers a perfect balance of durability and style. The unique cross-hatch pattern of Saffiano leather not only adds a luxurious touch but also makes it resistant to everyday wear and tear, keeping your watch looking pristine.
Available in a wide spectrum of colours—classic black, bold yellow, deep blue, crisp white, rich brown, elegant navy, vibrant orange, striking red, sleek green, and modern grey—this strap allows you to customize your timepiece to match any style or occasion.
Whether you're looking for a luxury black Saffiano leather strap, a bold red watch band, or a sophisticated navy leather strap, The Alpha offers a perfect fusion of premium craftsmanship, durability, and contemporary elegance.
The Alpha
Testimonials
Arrived quickly and fits perfectly
— L. Johnson
Just joined the subscription and got two gifts in my first delivery
— S. Ali
Lovely customer service, would recommend.
— J. White
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Shipping Information
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Customer Support
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FAQ’s
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Contact Us
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FAQs
Please read our FAQs page to find out more.
How do I replace a watch strap?
Most watch straps are attached using spring bars—small metal pieces that can be removed with a spring bar tool. If your watch has a standard spring bar system, you’ll need this tool to detach the old strap and secure the new one. Some modern straps feature a quick-release mechanism, allowing you to change them easily without any tools.
You can find spring bar tools at The Time Club if required.
Please be aware that we do not fit watch straps and if you're unsure or prefer professional assistance, you can visit a local watchmaker, who should be able to fit most watch straps for you.
How do I know the size of strap I need?
The width and length of the strap are essential for a proper fit. To find the right size, measure the lug width of your watch—the distance between the lugs (the extensions of the watch case). Choose a strap with the same lug width for a secure and comfortable fit.
Still need help?
Apple Watch Size Guide
Watch Sizing Guide
Can I change the buckle?
If you like a buckle on another strap, please contact us directly and our team will be happy to see if this is possible. Buckles are often free to change however, we cannot guarantee on every watch strap.